Fashion has become more than a byword when it comes to all festivals over the past few years, with “Festival Fashion” being a staple story in most (maybe all) high street buyer’s calendars. Ikat everything, fringing, denim…we have come to understand a particular set of guidelines for festival fashion. Free, earthy, fun, fluoro – a bit Jimi Hendrix, a bit Acid House. It sort of seems like Festival Fashion is now a uniform of tatty feathers, fringing, tribal print and tie dye sold to people to express how free and individual they are… Practical? Who cares? Individual? Please…While each outfit might be eye-catching, the look feels a bit stale and overdone. Well, maybe I’m being a tad harsh but that’s just me.
Field Day has always been a truer barometer of what’s what in style terms. With it’s too-cool-for-school E3 postcode, the trendy kids wouldn’t be seen dead in a high street “festival” outfit. The outfits were less festival-costume, more real-life-clothes, with not a feather in sight. Instead, there was a load of friends dressing like friends (cute!), scarf prints (even better on men!), floral tees on boys (can I have please!), animal, paisley, galaxy and camouflage print. The mood was grungy but modern, smarter than grunge’s original outing, with a sportswear twist. Sounds a lot more pretentious than it looks.
Oh yea, and the music…Amateur Best, Dark Dark Dark, Everything Everything, Tnght, Disclosure, Thomas Mapfumo, Daphni and Mulatu Astatke. If you don’t know, you should. Savages, Julio Bashmore, Mets and Do Make Say Think were skipped coz I’ll be seeing them at Optimus Primavera next weekend – hard life, eh!